AMERICAN METAL WHISKEY
PROJECT OVERVIEW
American Metal Whiskey came to us with an exciting challenge: to expand their custom car business by adding a whiskey line. They wanted the whiskey branding to reflect their authentic vibe and culture. What follows is the result of a fantastic collaboration between our team and theirs. oh, and did I mention it won an award? Cool huh! Peep it here
ROLES
Creative Direction: Rob Clegg
Design: Rob Clegg
Production: Olivia Schneider
Photography: American Metal Whiskey
SONIC INFUSED WHISKEY
WHAT?
Absolutely! They’ve created a whiskey infused with the sounds of one of their custom motorcycles. How cool is that!? But we needed a way to set these ads apart from their regular whiskey promotions. That’s where the new badge came in! By building off the bottle artwork and the established streak, we crafted a compelling ad that highlights the Sonic Infused Whiskey while seamlessly fitting into the overall campaign vibe.
