BOB’S QUALITY MEATS
PROJECT OVERVIEW
What started as a simple corner store butcher shop has transformed thanks to Bob’s big dreams for growth. As I dove into this project, I realized I needed to create a strong, recognizable identity along with a complete design system that could shine across various platforms and surfaces. This rebrand had to look fantastic on everything—from an app to the side of a food truck and beyond!
ROLES
Creative Direction: Rob Clegg
Design: Rob Clegg







